← Tinder case study

Brand applications / Design study

Tinder

Where could this go?

Color + type

Colors and type.

Surface#FFF9F5
Text#231F20
Accent#B9342B
Support#F6E6E1

The current reference pairs a large serif headline with a plain interface face. Application studies use Georgia and Arial; these are documented substitutes, not Tinder’s proprietary typefaces.

Use one short transition between ideas, with the headline settled before the next message arrives. Keep app and account actions in place.

Palette roles and values →

Artwork + social

Explore the collection.

Tinder Social Square
Social SquareDownload SVG ↓
Tinder Social Story
Social StoryDownload SVG ↓
Tinder Social Cover
Social CoverDownload SVG ↓
Tinder Avatar
AvatarDownload SVG ↓

From screen to paper

Where could this go?

The application collection explores a simple sequence: curiosity, feature discovery, safety, app handoff. Short social cards carry a single idea; a longer mailer has room for questions and a direct route to the public site.

The handoff

Every file, in one place.

14 files, with editable layouts, usage notes and the source inventory.