# Quiver  |  review identity and application kit

Source observed: [quiver.media](https://quiver.media/) on 2026-09-23. Madison confirmed the current website design is their work. This kit extends that design into editable social graphics, stationery, and campaign layouts. Production requirements are listed below.

## What is retained and adapted

- Retained: uppercase italic **QUIVER** text wordmark; navy field, white type, cyan actions, purple publisher path; surfing/quiver language; audience split between advertisers and publishers.
- Recreated for handoff: editable SVG wordmark using the website's observed system sans stack. No separate official logo file, licensed font, or favicon was visible on the site. The SVG remains text, not outlined paths. Rendering can change with installed fonts. Replace it with an approved logo master if supplied.
- Newly proposed: abstract vector wave lines, social templates, stationery, and a “Wave Conditions” campaign family. These are original graphic extensions; the site's third-party Unsplash hero image is not included.

## Core color and type

| Role | Value | Use |
| --- | --- | --- |
| Base navy | `#020617` | Dark pages and hero grounds |
| White | `#FFFFFF` | Primary type on navy |
| Cyan text | `#22D3EE` | Emphasis and section labels |
| Cyan action | `#06B6D4` | Filled actions and advertiser path |
| Purple text | `#C084FC` | Publisher path |
| Purple hover | `#A855F7` | Publisher interaction state |
| Gray copy | `#D1D5DB`, `#9CA3AF` | Supporting hierarchy |

The current page uses `ui-sans-serif, system-ui, sans-serif` with no linked web font. The nav wordmark is 24 px, bold, italic, and tightly tracked; the desktop hero is 96 px / 900 weight. Use normal-weight system sans for long reading. Text on cyan buttons is navy or black. Do not put small purple or cyan type on white.

## Logo choices

- `logo-light.svg`: site-observed white-on-dark wordmark treatment.
- `logo.svg`: navy inverse for light materials; an application adaptation.
- `logo-mono.svg`: black single-ink variant.
- SVG text remains the editable master. Transparent PNG exports are pending: the available local raster converters fail to launch because their installed libraries are missing. Export from an approved master after font substitution is checked.
- Keep clear space approximately one cap-height on all sides. Avoid a reduced width below 32 mm in print or 120 px on screen until the final font/master has been approved.

## Campaign direction

Audience tension: advertisers and publishers approach performance marketing from opposite sides, yet both need a route that fits their market. The site already explains Quiver as a surfer's selection of boards for particular waves. **Wave Conditions** turns that idea into a two-path visual system: cyan for advertisers, purple for publishers, with abstract swell lines that change with each format. The factual next step is `quiver.media`, where the visitor can choose a path or contact Quiver. The site also links its service actions to `quiver.hasoffers.com`; these assets use the public website as the stable entry point.

Other concepts considered: **Two Sides / One Network** would have used a mirrored split-screen; it was clear but visually generic. **Find Your Line** would have used a route-map motif; it risked implying a proprietary attribution or tracking feature. Wave Conditions best matches the observed site metaphor while remaining readable on a moving-view billboard and useful in a folded mailer. This is creative rationale, not evidence of campaign effectiveness.

## Practical handoff

- Email signatures contain only the verified brand and website. The staff version has visible placeholders. Install it only after staff identity and email-client rendering are checked; no account installation is included.
- Stationery and campaign HTML are editable review sheets. Business card previews are 3.5 × 2 in; door hanger 3.5 × 8.5 in; postcard 6 × 4 in; folded mailer 11 × 8.5 in spread; billboard is a scaled concept. These are design assumptions, not vendor specifications. Confirm trim, bleed, paper, dieline, mailing rules, color profile, placement, and output resolution with each vendor before production.
- Proposal and invoice fields intentionally remain placeholders. No fees, taxes, payment instructions, legal terms, contact details, or claims of measured results were invented.
- `presentation.html` provides four editable 16:9 layouts. Its proof slide requires a source and date before use. The social SVGs are editable channel-format templates; review each channel's current safe areas before publishing.
- The live page displays its own figures and service claims; they are not used here as results of the web design. No customer testimonials or performance lift are asserted.

Status: editable source and review artwork. This kit does not include printing, vehicle installation, ad placement, mailing, or distribution. Check the export and production requirements above before using the files.